Elaine Nguyen, a seasoned restaurateur, has successfully launched acclaimed dining establishments such as Dalat Bistro, Papaya Thai, Mimosa, and Royal Restaurant & Banquet. Now, she is embarking on her most ambitious project yet with Boban, a modern Vietnamese eatery specializing in authentic bánh mì, Vietnamese coffee, matcha, fruit-infused drinks, and milk tea.
OneV Capital Partners (www.onevcapital.com) has joined forces with Elaine Nguyen to scale Boban nationwide and beyond, bringing Vietnamese baguettes and coffee to mainstream markets through strategic franchising. With a strong track record in F&B and real estate, OneV helped Nobibi (www.nobibi.com) grow to nearly 20 locations-both open and in development-across California, Mexico, and Indonesia in just over a year. Leveraging its industry expertise and extensive shopping center network, OneV secures prime locations and drives strategic growth, ensuring Boban’s rapid expansion in the booming Vietnamese cuisine and coffee market.
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Boban is launching its first location in Cypress, California, in May 2025, followed by four corporate-owned affiliates in Huntington Beach, Monterey Park, Rowland Heights, and its flagship store in Garden Grove. In parallel with this domestic expansion, Boban Indo is set to open in Medan, Indonesia-marking the brand’s first step into international markets.
With a strategic focus on rapid growth through franchising, Boban is bringing authentic Vietnamese flavors to communities around the world. By establishing a strong presence in key markets across North America, Asia, and beyond, Boban aims to introduce its fresh, high-quality offerings to a global audience.
