Rowland Heights, CA - September 8, 2025 - Pho OneV, the innovative Vietnamese pho concept founded by restaurateur Elaine Nguyen, proudly announces the opening of its second location at the highly anticipated Grand Century Plaza in Rowland Heights. Set to open alongside sister brand Boban, this dynamic pairing is set to make a grand impact on the San Gabriel Valley dining community.
Backed by OneV Capital Partners, Pho OneV has quickly gained recognition for its modern approach to Vietnamese cuisine, blending authentic recipes with elevated culinary techniques. Following the success of its Garden Grove flagship, this expansion into Rowland Heights marks a major milestone, strategically positioning the brand in one of Southern California’s most vibrant food and cultural destinations.
By bringing Pho OneV and Boban together in one location, the Grand Century Plaza development will feature a first-of-its-kind Vietnamese dining hub. Guests can enjoy a complete culinary journey — from Pho OneV’s signature bowls of authentic pho to Boban’s fresh-baked bánh mì and specialty Vietnamese coffee.
“Grand Century Plaza is one of the most exciting developments in the San Gabriel Valley, and we’re proud to bring two of our strongest concepts together under one roof,” said Elaine Nguyen, Founder of Pho OneV. “This expansion is more than growth — it’s about creating a destination where food, culture, and community come together.”
Located in the heart of Rowland Heights, the upcoming Grand Century Plaza is poised to become a premier shopping, dining, and entertainment hub, making it the perfect home for Pho OneV and Boban. The opening represents a significant step in introducing these unique culinary concepts to new communities and elevating the San Gabriel Valley’s food scene.
Key Highlights
- Pho OneV – Modern Vietnamese pho with an authentic, elevated twist.
- Boban – America’s first Vietnamese baguette chain, featuring fresh-baked bánh mì and signature Vietnamese coffee.
- New Location: Grand Century Plaza, Rowland Heights, CA.
- Strategic Impact: Two concepts, one destination — redefining the San Gabriel Valley dining experience.
